As hotel operators look for ways to manage rising costs, address staffing challenges, and improve performance, complexing is providing an opportunity to use talent and resources more strategically across multiple properties.
In a recent HOTELS Magazine byline, Bryan Williams, senior director, hospitality at Bradford Allen, examines how shared sales, engineering, and food and beverage resources can create greater operational flexibility while allowing individual hotels to maintain their distinct identities and operating models. Drawing on Bradford Allen’s hospitality portfolio, Williams also explores how a thoughtful approach to complexing can help operators strengthen revenue opportunities, improve staffing, and enhance the guest experience.
Read Williams’ full article in HOTELS Magazine: https://hotelsmag.com/news/why-hotel-complexing-offers-a-path-to-greater-operational-flexibility-and-results/